The International Association on Public and Nonprofit Marketing (IAPNM) / Asociación Internacional de Marketing Público y No Lucrativo (AIMPN) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing

or other related disciplines who are concerned with

or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations, and nonprofits. It aims to contribute to the establishment of adequate bases for an integrated, responsible, and sustainable socio-economic development model worldwide.

This year, the IAPNM Congress will be held in Poland, in the city of Katowice, at the Akademia Górnośląska (Katowice Business University), which is the oldest private higher education institution in Upper Silesia, with over 30 years of experience in the educational market.

The main theme of the conference will be 'Marketing for the Ecological and Technological Transition in Post-Industrial Areas.

Katowice Business University is a leading academic institution in Poland, known for its strong focus on innovation and quality education. We are proud of:

Established Reputation: Operating since 1991, KBU is recognized for its academic excellence and commitment to high educational standards.

Doctoral Programs: The university is authorized to confer the degree of Doctor of Economic Sciences, reflecting its advanced academic offerings.International

Successful Alumni: With over 65,000 graduates, KBU has a vast network of successful professionals who contribute to various sectors globally.

National Recognition: Regularly ranked among the top universities in Poland, highlighting its competitive edge in the academic landscape.

Public marketing in the context of the decline of traditional industries, decarbonization and energy transition;
Marketing for post-growth political economy;
Contestation and resistance – the role of NGOs, the fourth sector, trade unions and informal unions in transformation processes;
Environment, Society and Governance (ESG) in nonprofit marketing;
Place branding and sustainable marketing;Public and nonprofit marketing in the age of artificial intelligence and social media;
Marketing of public services (education, health, public administration);
Well-being and quality of life marketing;
Richard Florida’s Creative City revisited - new transformation solutions and development of creative sectors such as e-sports and gamedev in AI era